How The Puma Shoes Empire Began
A long time ago, a young German kid had a dream. A dream to make it big in life. Rudolph Dassler, son of a worker in a shoe factory, had a dream to conquer the world. Rudolph Dassler was a dreamer. Rudi Dassler started off small and along with his brother Adolf Dassler, who would later go on to become the founder of the world's second largest shoe manufacturing company called Adidas, started making shoes in the backyard of his house. Their famous break came when Adolf Dassler traveled to Berlin during the Berlin Olympic Games and convinced the legendary American runner Jesse Owens to put spikes on the soles of his running shoes. Jesse Owens went on to win 4 gold medals and the Dasslers made it big.
After the unfortunate split up of Rudi Dassler with his brother Adi, Rudi set up a factory and named it Ruda and later changed it to PUMA sport. With all his experience and skill, Rudi Dassler slowly but steadily built his empire, always in competition with his brothers company, Adidas. With the advancement of technology in the field of communication and television and the introduction of advertisements, Rudi jumped at the opportunity and capitalized on the sports boom that was sweeping nations and viewers across the world off their feet.
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Rudi, an avid football fan himself, was partial to the sport of football and sponsored the whole German side in the FIFA world cups. In fact, the first goal scored by post war Germany's national side came off a PUMA boot. As time progressed, PUMA entered the U.S and other world markets from 1960 onwards. Many still remember the day when Pele stopped the finals of the World Cup to tie his shoe laces, thus giving millions of viewers across the world a beautiful view of his PUMA boots. PUMA also went on to sponsor many other famous football stars and still do so.
PUMA shoes are well known across the world for the fact that they provide the ultimate in comfort and ease of wear. Each PUMA shoe is designed with extreme care using cutting edge state of the art technology. PUMA designs shoes for various sports including running, football, cricket, basketball, tennis and badminton. Though PUMA provides shoes for all sports, one may find the maximum variety in the football section of shoes. Many PUMA shoes have made it big and are dear to audiences worldwide. The famous PUMA Clyde series of shoes was a storm when it was released back then. The Clyde series was a shoe just about anyone could wear with ease and not look out of place. The salient features of the series included subdued shades of colors, a very comfortable insole and an extremely rugged and strong out sole. Other famous shoes from PUMA were released for various categories of sports, which also made it big with audiences worldwide. PUMA has always been known to provide customer friendly shoes and back it up with the best in customer relationships. Coming to think of it, it's all about the German efficiency.
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